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Tokyo Trip: Engrish (aka Chip Chip MotherFucker)

February 17, 2008 | 6:26 pm

Yes, folks. Engrish, not English.

Engrish: The funny / incorrect way English is used in ads and on products in Japan.

Example: Introducing the highest in hat fashion in Harajuku (or maybe it was Ueno…)


(Yes. Chip Chip MotherFucker!)

For more gems of f’ed English, check out the classic Engrish website.

Addendum: Looks like DSquared is a Canadian company. So, the hat only has the smell of Engrish, not the reality. ^^

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One Response to “Tokyo Trip: Engrish (aka Chip Chip MotherFucker)”

  1. Norm says:
    April 17, 2008 at 9:17 pm

    When I went on a trip to Japan in May of ‘07 I saw these in a bunch of places (ueno also) but i wondered what it meant.
    I thought it was hilarious and I nearly bought a hat. However I still don’t understand it… Is it a misspelling / mis-context of something else? Some gangster phrase that I’m not aware of? Or is it some kind original engrish that doesn’t make sense to begin with?

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